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Hi, I'm Scott Pierson. Welcome to my profile!
Scott Pierson's Bio:
Scott Pierson's Experience:
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Founder and CEO at Moms Who Golf
March 2006 - August 2013o Researched open niche market to provide products to female golfers in the U.S. o Launched start-up as leading ecommerce site for women golfers. Built web community at www.momswhogolf.com including e-store and resource center. o Oversaw all business functions and market planning including database marketing, online content development, email marketing, product and vendor management, database marketing. o Managed SEO and content optimization for over 1,700 indexed pages achieving numerous first-page rankings. o Built company newsletter and managed internal email server and database of over 1.2 million subscribers. o Built web order processing/fulfillment through Yahoo Merchant Solutions interfacing with local Access database. o SEM: Created over 150 PPC campaigns, 5,500 keywords and 800 content placements. Implemented social networking for business strategies. o Measured success and maximized web performance using Google Analytics.
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Director of Development at Norwalk Open Door Shelter
March 2009 - June 2011Expanded the depth and breadth of the shelter's individual, corporate and grant-making support base to exceed fundraising goals by 43%. Initiated and nurtured relationships with corporate decision-makers in Fairfield County establishing 601 new corporate connections. Created fundraising event strategies appealing to the interests of different demographics. Managed all aspects of the annual gala, golf tournament and other events exceeding sponsorship and overall fundraising goals. Wrote compelling communications to media, donor-base and followers to correctly position the mission, needs and appreciation to all supporters. Established email as the primary, low-cost channel for regular communications. Sent over 400,000 emails in a 12-month period to an opt-in database using an on-premise email server. Extended reach into new local audiences using social media by creating over 700 new friends, fans and group members in less than a 12-month period. Implemented a new CRM database system for sending and tracking postal communications, involvement history, donations and supporter segmentation.
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SMB Market Development Manager at Compaq Computer Corporation
1986 - 2002Selected accomplishments: o Created and delivered qualified leads valued at over $200 million over a two-year period helping to propel Compaq's U.S. SMB market share from 10% to 12% during same period. o Conceptualized and implemented company's first website targeting small and medium business customers, compaqbiz.com. o Developed inaugural weekly email communications newsletter, DirectLink. o Collaborated with internal and external stakeholders in defining objectives, getting buy-in, developing solutions and successfully executing all marketing programs working across multiple business units. Fostered teamwork and consensus building. o Created affiliate marketing programs with key partners such as Microsoft and BellSouth. o Presented Compaq benefits to audiences exceeding 500 at Microsoft Small Business events nationally.
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SEO Consultant at The Executive SEO
January 2002As a Certified Google Adwords Professional,Scott Pierson is an Inbound Marketing Consultant, blogger, trainer and adviser on the subjects of search engine marketing and search engine optimization. Scott provides hands-on leadership to help companies develop an SEO culture and a customized SEO / SEM game-plan to maximize brand visibility, search engine rankings on competitive keywords and high-value link-building. Scott's blog, entitled The Executive SEO provides elucidated perspectives on SEO that every executive should know. He works with small and medium size businesses, start-ups and non-profit organizations and provides both training and hands-on expertise in the following areas: Selected Client Projects: DJBennett.com, Washington, DC (search engine optimization) This luxury sporting goods and sports apparel e-commerce company needed to update their corporate culture with an understanding of the critical importance of SEO and best-practices for both on-page optimization and, more importantly, the skills and behaviors required to inspire people to talk about and link to their elegantly appointed products. Work is in progress for on-page optimization on over 2,500 product pages and implementation of the custom link-building blueprint. List Services Corporation, Bethel, CT (email marketing) Managed team of delivery, creative, database, web and sales specialists. Managed email deployments exceeding 20-million per month. Wrote marketing plan for a proposed Email Solution Provider (ESP) division.
Scott Pierson's Education:
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University of Miami
BEd -
University of Miami
Bachelor of Science (B.S.)
Scott Pierson's Interests & Activities:
SEO, entrepreneurship, cooking, golf